{"title":"Essentials Hoodies","description":"\u003cp\u003eThe piece the whole line turns on, and our deepest range at 54 styles. The 1977 signature carrying Jerry Lorenzo's birth year, FOG State and Fraternity collegiate lines, Athletics, the textured Embossed Relief and Gold Heather pieces, plus the Gallery Dept collaboration.\u003c\/p\u003e\u003cp\u003eHeavyweight fleece with a raised rubberised chest logo, cut oversized with dropped shoulders. Black and grey lead demand. Keep heat away from the logo and it stays sharp for years.\u003c\/p\u003e","products":[{"product_id":"buttercream-essentials-hoodie","title":"Buttercream Essentials Hoodie","description":"\u003cp\u003eButtercream is one of the colours Essentials is best known for, warm enough to read as a neutral without being beige. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Restraint is what separates this from most streetwear. There is no back print and no loud graphic, just the cut doing the work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eEvery piece is checked against the listing before it leaves us. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731599528011,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731599560779,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731599593547,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731599626315,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Buttercream-Essentials-Hoodie.webp?v=1782683203"},{"product_id":"essentials-1977-hoodie-black","title":"Fear of God Essentials 1977 Hoodie Black","description":"\u003cp\u003eThe Essentials 1977 Hoodie Black is the piece in this range that gets worn into the ground, and restraint is why. Black fleece, a tonal rubberised 1977 mark on the chest, and a small logo strip across the back. You register the shape of the hoodie before you register the graphic.\u003c\/p\u003e\u003ch3\u003eWhat the 1977 mark refers to\u003c\/h3\u003e\u003cp\u003e1977 is Jerry Lorenzo's birth year. He launched Essentials in 2018 as a lower-priced line running alongside Fear of God, built on the same boxy proportions. On black the print sits almost flat against the fleece, so it reads as texture rather than branding.\u003c\/p\u003e\u003ch3\u003eFit and sizing\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBoxy and oversized by design, not a scaled-up regular hoodie\u003c\/li\u003e\n\u003cli\u003eShoulder seam drops well past the natural shoulder line\u003c\/li\u003e\n\u003cli\u003eWide through the chest, short in the body, low ribbed hem\u003c\/li\u003e\n\u003cli\u003eLong sleeves finishing in deep ribbed cuffs\u003c\/li\u003e\n\u003cli\u003eTake your usual size for the intended fit, or one down for a closer cut\u003c\/li\u003e\n\u003cli\u003eAvailable in S, M, L and XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWearing it\u003c\/h3\u003e\u003cp\u003eBlack is the colourway that survives being your default. It layers under a bomber or puffer without bulk gathering at the shoulder. It sits as easily with washed denim as it does with plain joggers.\u003c\/p\u003e\u003ch3\u003eLooking after it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCold wash at 30 degrees, inside out\u003c\/li\u003e\n\u003cli\u003eSkip fabric softener, which flattens brushed fleece over time\u003c\/li\u003e\n\u003cli\u003eHang dry rather than tumble, because heat lifts a rubberised print\u003c\/li\u003e\n\u003cli\u003eFold for storage, since heavy fleece pulls out of shape on a hanger\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK and worldwide delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731600150603,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731600183371,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731600216139,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731600248907,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-1977-Black-Bluza.webp?v=1782683204"},{"product_id":"essentials-1977-hoodie-white","title":"Fear of God Essentials 1977 Hoodie White","description":"\u003cp\u003eThe Essentials 1977 Hoodie White is the highest-contrast version in the line. On white, the chest print is the first thing anyone sees, and the number carries the whole piece. Choose this one when you want the graphic to be the point.\u003c\/p\u003e\u003ch3\u003eAn honest note on upkeep\u003c\/h3\u003e\u003cp\u003eWhite fleece marks at the cuffs and the front pocket before anywhere else, and a greyed cuff tends to stay grey. It is worth buying with that in mind. Treated properly it holds its colour well, but it is not the low-effort option in this range.\u003c\/p\u003e\u003ch3\u003eFit and sizing\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBoxy through the chest with a short body\u003c\/li\u003e\n\u003cli\u003eShoulder seams sit low, past the natural shoulder\u003c\/li\u003e\n\u003cli\u003eThick ribbed hem and cuffs\u003c\/li\u003e\n\u003cli\u003eOrder your usual size for the intended shape\u003c\/li\u003e\n\u003cli\u003eSize down once for a tighter silhouette\u003c\/li\u003e\n\u003cli\u003eAvailable in S, M, L and XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to wear it\u003c\/h3\u003e\u003cp\u003ePut something dark on the bottom half and let the hoodie do the talking. Black joggers, black cargos or raw denim all give the print room to read properly.\u003c\/p\u003e\u003ch3\u003eWashing whites\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCold wash with whites only, inside out\u003c\/li\u003e\n\u003cli\u003eNo bleach, which yellows a printed panel over time\u003c\/li\u003e\n\u003cli\u003eHang dry away from direct sun\u003c\/li\u003e\n\u003cli\u003eTreat cuff marks before washing rather than after\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK and worldwide delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731607556171,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731607588939,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731607621707,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731607654475,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-1977-White-Bluza.webp?v=1782683214"},{"product_id":"essentials-hoodie-orange","title":"Essentials Hoodie Orange","description":"\u003cp\u003eOrange is the loudest option in the range, best worn as the single bright piece in an otherwise quiet fit. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. The palette is the point: Essentials stays within a narrow band of muted tones, which is why pieces layer with each other so easily.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731607818315,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731607851083,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731607883851,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731607916619,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Orange-Sweatshirt.webp?v=1782683215"},{"product_id":"fear-of-god-essentials-hoodie-dark-brown","title":"Fear of God Essentials Hoodie Dark Brown","description":"\u003cp\u003eThe Fear of God Essentials Hoodie Dark Brown is the colourway that dates the slowest. Black is the obvious pick and grey is the safe one. Brown is the one that makes a plain fit look deliberate.\u003c\/p\u003e\u003ch3\u003eWhy brown, and not black\u003c\/h3\u003e\u003cp\u003eBrown is the closest this line gets to the wider Fear of God palette, which leans on earth tones rather than primary colours. From a distance you read a rich near-black. Up close the warmth comes through, and the chest mark sits tonal against the fabric.\u003c\/p\u003e\u003ch3\u003eFit and sizing\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBoxy and oversized, matching the rest of the line\u003c\/li\u003e\n\u003cli\u003eDropped shoulder seams past the natural shoulder\u003c\/li\u003e\n\u003cli\u003eLong sleeves into deep ribbed cuffs\u003c\/li\u003e\n\u003cli\u003eShort body with a low ribbed hem\u003c\/li\u003e\n\u003cli\u003eUsual size for the intended fit, one down to tighten it\u003c\/li\u003e\n\u003cli\u003eAvailable in S, M, L and XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat it goes with\u003c\/h3\u003e\u003cp\u003eMore than people expect. Cream, sand, olive, black and washed indigo all work. Brown against cream is the pairing that does the most with the least effort.\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCold wash at 30 degrees, inside out\u003c\/li\u003e\n\u003cli\u003eWash with similar tones to keep the depth of the colour\u003c\/li\u003e\n\u003cli\u003eHang dry rather than tumble\u003c\/li\u003e\n\u003cli\u003eNo fabric softener\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK and worldwide delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731608277067,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731608309835,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731608342603,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731608375371,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/FOG-Essentials-Bluza-Dark-Brown.webp?v=1782683216"},{"product_id":"fear-of-god-essentials-hoodie-green","title":"Fear of God Essentials Hoodie Green","description":"\u003cp\u003eGreen sits at the outdoors end of the Essentials palette and works against every neutral in the line. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. The palette is the point: Essentials stays within a narrow band of muted tones, which is why pieces layer with each other so easily.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Wear it over shorts in summer and joggers when it cools. The cut works either way.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731608768587,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731608801355,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731608834123,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731608866891,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Green-Essentials-Bluza.webp?v=1782683217"},{"product_id":"essentials-hoodie-olive-green","title":"Essentials Hoodie Olive Green","description":"\u003cp\u003eOlive leans into the workwear side of the palette and sits comfortably against black and stone. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Restraint is what separates this from most streetwear. There is no back print and no loud graphic, just the cut doing the work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731609063499,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731609096267,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731609129035,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731609161803,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Olive-Green-Essentials-Bluza.webp?v=1782683217"},{"product_id":"essentials-77-hoodie-black","title":"Fear of God Essentials 77 Hoodie Black","description":"\u003cp\u003eThe Essentials 77 Hoodie Black answers the obvious question first: 77 and 1977 are not the same hoodie. This one carries the shortened 77 mark on the chest, smaller and more compact than the full four-digit version, sitting tonal on black.\u003c\/p\u003e\u003ch3\u003e77 or 1977, which to pick\u003c\/h3\u003e\u003cp\u003eTake the 77 if you like the number but want less of it. Take the 1977 if you want the mark people recognise instantly. Both are black, both use the same body and the same fleece. The only real difference is how loudly the chest reads.\u003c\/p\u003e\u003ch3\u003eFit and sizing\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStandard Essentials pattern: boxy, wide, short in the body\u003c\/li\u003e\n\u003cli\u003eShoulder seams drop past the shoulder bone\u003c\/li\u003e\n\u003cli\u003eLong sleeves into deep ribbed cuffs\u003c\/li\u003e\n\u003cli\u003eThick ribbed hem\u003c\/li\u003e\n\u003cli\u003eUsual size for the intended oversized fit, one down for a closer cut\u003c\/li\u003e\n\u003cli\u003eAvailable in S, M, L and XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWearing it\u003c\/h3\u003e\u003cp\u003eBecause the graphic is smaller, this one layers under an open shirt or jacket better than the 1977 does. Less of the print gets covered, so nothing looks half-hidden.\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCold wash, inside out, at 30 degrees\u003c\/li\u003e\n\u003cli\u003eHang dry, no tumble drying\u003c\/li\u003e\n\u003cli\u003eNo fabric softener on brushed fleece\u003c\/li\u003e\n\u003cli\u003eFold for storage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK and worldwide delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731609423947,"sku":null,"price":97.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731609456715,"sku":null,"price":97.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731609489483,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731609522251,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-77-Bluza-Black.webp?v=1782683218"},{"product_id":"essentials-77-hoodie-cream","title":"Essentials 77 Hoodie Cream","description":"\u003cp\u003eCream is the warmest of the pale tones and looks considerably more expensive in person than in photographs. The 77 pieces shorten the 1977 reference without losing it, which makes them the quieter half of the signature line. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Stitching runs clean throughout and the fabric holds its shape rather than going limp after a season.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eEvery piece is checked against the listing before it leaves us. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731609948235,"sku":null,"price":97.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731609981003,"sku":null,"price":97.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731610013771,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731610046539,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-77-Bluza-Cream.webp?v=1782683218"},{"product_id":"essentials-1977-hoodie-grey","title":"Fear of God Essentials 1977 Hoodie Grey","description":"\u003cp\u003eThe Essentials 1977 Hoodie Grey puts the number on a heathered ground rather than a flat one. The 1977 mark lifts off the fabric here instead of sinking into it, so the graphic stays legible from across a room without shouting.\u003c\/p\u003e\u003ch3\u003eWhy the grey reads differently\u003c\/h3\u003e\u003cp\u003eHeather grey is spun from mixed yarn, so the tone shifts a little between daylight and indoor lighting. Expect a soft mid grey with visible texture rather than a solid block. It is the most forgiving colour in the line if black feels too severe and cream too precious.\u003c\/p\u003e\u003ch3\u003eFit and sizing\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCut boxy and wide, following the standard Essentials pattern\u003c\/li\u003e\n\u003cli\u003eDropped shoulder seams and a short body length\u003c\/li\u003e\n\u003cli\u003eRibbed cuffs and hem hold the shape rather than cling\u003c\/li\u003e\n\u003cli\u003eOrder your normal size for the oversized fit as intended\u003c\/li\u003e\n\u003cli\u003eDrop one size if you prefer less volume through the chest\u003c\/li\u003e\n\u003cli\u003eAvailable in S, M, L and XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat it works with\u003c\/h3\u003e\u003cp\u003eGrey does more work in an outfit than black does. It breaks up a full black fit, sits well over light denim, and layers under a black puffer without the two flattening into each other.\u003c\/p\u003e\u003ch3\u003eKeeping grey fleece looking new\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWash cold, inside out, and keep it out of loads with towels\u003c\/li\u003e\n\u003cli\u003eGrey shows lint faster than dark colours, so a lint roller earns its place\u003c\/li\u003e\n\u003cli\u003eHang dry, never tumble\u003c\/li\u003e\n\u003cli\u003eNo softener, which dulls a heathered surface\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK and worldwide delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731610570827,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731610603595,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731610636363,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731610669131,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-1977-Bluza-Grey.webp?v=1782683219"},{"product_id":"essentials-1977-hoodie-ink","title":"Fear of God Essentials 1977 Hoodie Ink","description":"\u003cp\u003eThe Essentials 1977 Hoodie Ink is neither navy nor black. Ink is a deep blue-black that looks close to black indoors and shows its blue in daylight. People tend to buy it once they already own the black one.\u003c\/p\u003e\u003ch3\u003eWhat ink actually looks like\u003c\/h3\u003e\u003cp\u003eUnder shop lighting you would call it black. In daylight the blue comes through, particularly across the shoulders and sleeves. The 1977 print sits low-contrast against it, so the effect stays quiet from a distance and clear up close.\u003c\/p\u003e\u003ch3\u003eFit and sizing\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSame boxy oversized pattern as the rest of the 1977 line\u003c\/li\u003e\n\u003cli\u003eDropped shoulders, wide chest, short body\u003c\/li\u003e\n\u003cli\u003eDeep ribbed cuffs and a low ribbed hem\u003c\/li\u003e\n\u003cli\u003eUsual size for the intended fit\u003c\/li\u003e\n\u003cli\u003eOne size down to bring it closer to the body\u003c\/li\u003e\n\u003cli\u003eAvailable in S, M, L and XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhere ink beats black\u003c\/h3\u003e\u003cp\u003eInk pairs better with mid-blue denim than black does, because it picks up the same tone instead of fighting it. It also stops an all-dark outfit reading flat, while hiding marks nearly as well as black.\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCold wash at 30 degrees, inside out\u003c\/li\u003e\n\u003cli\u003eWash with darks to protect the depth of the colour\u003c\/li\u003e\n\u003cli\u003eHang dry, no tumble drying\u003c\/li\u003e\n\u003cli\u003eNo softener on brushed fleece\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK and worldwide delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731610964043,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731610996811,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731611029579,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731611062347,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-1977-Bluza-Ink.webp?v=1782683221"},{"product_id":"essentials-1977-hoodie-ash-white","title":"Essentials 1977 Hoodie Ash White","description":"\u003cp\u003eAsh white sits between white and grey, softer than a bright white and easier to keep looking clean. 1977 is Jerry Lorenzo's birth year, and putting it across the chest turned a personal detail into the line's signature graphic. It is the piece most people picture when they search for Essentials. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Restraint is what separates this from most streetwear. There is no back print and no loud graphic, just the cut doing the work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731611357259,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731611390027,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731611422795,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731611455563,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-1977-Bluza-Ash-White.webp?v=1782683220"},{"product_id":"essentials-pullover-hoodie-black","title":"Fear of God Essentials Pullover Hoodie Black","description":"\u003cp\u003eThe Essentials Pullover Hoodie Black is the plainest thing in the range. The Essentials wordmark across the chest, a small logo strip at the back, and nothing else competing for attention. If the 1977 number feels like too much, this is the version to take.\u003c\/p\u003e\u003ch3\u003eThe quietest piece in the range\u003c\/h3\u003e\u003cp\u003eIt earns its place by being the layer you stop thinking about. Under a bomber, under a puffer, over a plain tee, on its own with joggers. Black hides wear, so it holds up as the one you actually reach for.\u003c\/p\u003e\u003ch3\u003eFit and sizing\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBoxy oversized silhouette, cut wide through the chest\u003c\/li\u003e\n\u003cli\u003eShoulder seams drop past the natural shoulder line\u003c\/li\u003e\n\u003cli\u003eLong sleeves into deep ribbed cuffs\u003c\/li\u003e\n\u003cli\u003eShort body with a thick ribbed hem\u003c\/li\u003e\n\u003cli\u003eUsual size for the intended fit, one down for something less roomy\u003c\/li\u003e\n\u003cli\u003eAvailable in S, M, L and XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy it works harder than a graphic hoodie\u003c\/h3\u003e\u003cp\u003eA plain black hoodie goes places a printed one does not. It reads as a layer rather than a statement, which makes it the more useful of the two if you are only buying one.\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCold wash, inside out, at 30 degrees\u003c\/li\u003e\n\u003cli\u003eHang dry to keep the chest mark crisp\u003c\/li\u003e\n\u003cli\u003eNo tumble drying and no fabric softener\u003c\/li\u003e\n\u003cli\u003eFold rather than hang for storage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK and worldwide delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731611816011,"sku":null,"price":97.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731611848779,"sku":null,"price":97.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731611881547,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731611914315,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Bluza-Black-1.webp?v=1782683221"},{"product_id":"essentials-hoodie-cream","title":"Fear of God Essentials Hoodie Cream","description":"\u003cp\u003eThe Essentials Hoodie Cream is warmer than white and softer than grey. It is the colour that makes the rest of a plain outfit look considered rather than accidental. The Essentials wordmark sits across the chest in a tone close to the fabric.\u003c\/p\u003e\u003ch3\u003eHow cream sits in a rotation\u003c\/h3\u003e\u003cp\u003eIt reads more like a knit than a graphic hoodie, which is why it works on days a black hoodie would feel too casual. Against brown, olive and washed denim it does the work of a far more expensive layer.\u003c\/p\u003e\u003ch3\u003eFit and sizing\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStandard Essentials cut: boxy, wide, short in the body\u003c\/li\u003e\n\u003cli\u003eDropped shoulder seams\u003c\/li\u003e\n\u003cli\u003eRibbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eUsual size for the oversized fit the brand designed\u003c\/li\u003e\n\u003cli\u003eOne down for a closer fit\u003c\/li\u003e\n\u003cli\u003eAvailable in S, M, L and XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePairings that work\u003c\/h3\u003e\u003cp\u003eCream over black joggers is the easiest version. Cream with dark brown is the one that looks deliberate. Keep the bottom half plain and let the colour carry it.\u003c\/p\u003e\u003ch3\u003eProtecting a pale fleece\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCold wash with light colours only, inside out\u003c\/li\u003e\n\u003cli\u003eNever wash it alongside dark denim, as indigo transfers onto pale fleece easily\u003c\/li\u003e\n\u003cli\u003eHang dry out of direct sunlight\u003c\/li\u003e\n\u003cli\u003eSpot-treat marks quickly rather than leaving them\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK and worldwide delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731612340299,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731612373067,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731612405835,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731612438603,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Bluza-Cream.webp?v=1782683222"},{"product_id":"essentials-hoodie-light-brown","title":"Essentials Hoodie Light Brown","description":"\u003cp\u003eLight brown sits between tan and taupe, warm without being loud. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Restraint is what separates this from most streetwear. There is no back print and no loud graphic, just the cut doing the work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eEvery piece is checked against the listing before it leaves us. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731612471371,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731612504139,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731612536907,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731612569675,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Bluza-Light-Brown.webp?v=1782683222"},{"product_id":"fear-of-god-essentials-hoodie-bean-green","title":"Fear of God Essentials Hoodie Bean Green","description":"\u003cp\u003eBean green is a muted, earthy green rather than a bright, which is why it works alongside the neutrals. The Bean is its own piece within the Essentials range rather than a colourway of something else, so it turns up in smaller numbers. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Restraint is what separates this from most streetwear. There is no back print and no loud graphic, just the cut doing the work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eEvery piece is checked against the listing before it leaves us. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731612602443,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731612635211,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731612667979,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731612700747,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/FOG-Essentials-Bluza-Bean-Green.webp?v=1782683223"},{"product_id":"fear-of-god-essentials-hoodie-cream","title":"Fear of God Essentials Hoodie Cream","description":"\u003cp\u003eWorth knowing this sits alongside a near-identical piece in the range, so check the images before ordering. Cream is the warmest of the pale tones and looks considerably more expensive in person than in photographs. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Stitching runs clean throughout and the fabric holds its shape rather than going limp after a season.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eEvery piece is checked against the listing before it leaves us. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731612733515,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731612766283,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731612799051,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731612831819,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/FOG-Essentials-Bluza-Cream.webp?v=1782683223"},{"product_id":"fear-of-god-essentials-hoodie-maroon","title":"Fear of God Essentials Hoodie Maroon","description":"\u003cp\u003eMaroon is the deepest of the warm tones and the most seasonal colour in the range. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. This is the diffusion line rather than Fear of God main line, which is why the design language is shared but the price is not.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Wear it over shorts in summer and joggers when it cools. The cut works either way.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731612864587,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731612897355,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731612930123,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731612962891,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/FOG-Essentials-Bluza-Maroon.webp?v=1782683224"},{"product_id":"fear-of-god-essentials-hoodie-yellow","title":"Fear of God Essentials Hoodie Yellow","description":"\u003cp\u003eYellow is a statement colour here, which is unusual for a brand built on restraint. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. The palette is the point: Essentials stays within a narrow band of muted tones, which is why pieces layer with each other so easily.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Wear it over shorts in summer and joggers when it cools. The cut works either way.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731612995659,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731613028427,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731613061195,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731613093963,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/FOG-Essentials-Bluza-Yellow.webp?v=1782683225"},{"product_id":"essentials-hoodie-white","title":"Essentials Hoodie White","description":"\u003cp\u003eWhite puts the logo at its highest contrast, so the branding reads clearly from across a room. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Stitching runs clean throughout and the fabric holds its shape rather than going limp after a season.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731613126731,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731613159499,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731613192267,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731613225035,"sku":null,"price":90.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Bluza-White.webp?v=1782683225"},{"product_id":"essentials-77-black-hoodie","title":"Essentials 77 Black Hoodie","description":"\u003cp\u003eBlack is the most searched Essentials colour by a distance. It holds the rubberised logo at the sharpest contrast and goes with everything. The 77 pieces shorten the 1977 reference without losing it, which makes them the quieter half of the signature line. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. This is the diffusion line rather than Fear of God main line, which is why the design language is shared but the price is not.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and quality-checked before it ships. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731613257803,"sku":null,"price":97.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731613290571,"sku":null,"price":97.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731613323339,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731613356107,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-77-Black-Hoodie.webp?v=1782683226"},{"product_id":"essentials-athletics-light-grey-hoodie","title":"Essentials Athletics Light Grey Hoodie","description":"\u003cp\u003eLight grey shows the fleece texture better than a darker tone and softens the whole piece in daylight. Athletics runs a sportswear-styled logo and sits closer to gym kit than the rest of the range. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. The palette is the point: Essentials stays within a narrow band of muted tones, which is why pieces layer with each other so easily.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731613388875,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731613421643,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731613454411,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731613487179,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Athletics-Light-Grey-Hoodie.webp?v=1782683226"},{"product_id":"essentials-athletics-white-hoodie","title":"Essentials Athletics White Hoodie","description":"\u003cp\u003eWhite puts the logo at its highest contrast, so the branding reads clearly from across a room. Athletics runs a sportswear-styled logo and sits closer to gym kit than the rest of the range. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. This is the diffusion line rather than Fear of God main line, which is why the design language is shared but the price is not.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731613945931,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731613978699,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731614011467,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731614044235,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Athletics-White-Hoodie.webp?v=1782683227"},{"product_id":"essentials-cotton-blend-jersey-hoodie","title":"Essentials Cotton-Blend Jersey Hoodie","description":"\u003cp\u003eA less common colourway in this line, and one of the quieter options here. The Cotton-Blend Jersey pieces use the lightest fabric Essentials makes, which is why they work indoors and through spring rather than only in deep winter. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. The palette is the point: Essentials stays within a narrow band of muted tones, which is why pieces layer with each other so easily.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eEvery piece is checked against the listing before it leaves us. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731614568523,"sku":null,"price":101.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731614601291,"sku":null,"price":101.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731614634059,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731614666827,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Cotton-Blend-Jersey-Hoodie.webp?v=1782683228"},{"product_id":"essentials-fog-state-grey-hoodie","title":"Fear of God Essentials State Hoodie Grey","description":"\u003cp\u003eThe Fear of God Essentials State Hoodie Grey carries the State wordmark across the chest rather than the 1977 number. 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Free UK and worldwide delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731614896203,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731614928971,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731614961739,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731614994507,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-FOG-State-Grey-Hoodie.webp?v=1782683228"},{"product_id":"essentials-gold-heather-beige-hoodie","title":"Essentials Gold Heather Beige Hoodie","description":"\u003cp\u003eThe gold heather yarn catches light differently to a flat dye, giving the fabric depth up close. Gold Heather uses a flecked yarn that gives the fabric visible depth up close, which a flat dye never manages. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. This is the diffusion line rather than Fear of God main line, which is why the design language is shared but the price is not.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and quality-checked before it ships. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731615223883,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731615256651,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731615289419,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731615322187,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Gold-Heather-Beige-Hoodie.webp?v=1782683229"},{"product_id":"essentials-gold-heather-black-hoodie","title":"Essentials Gold Heather Black Hoodie","description":"\u003cp\u003eThe gold heather yarn catches light differently to a flat dye, giving the fabric depth up close. Gold Heather uses a flecked yarn that gives the fabric visible depth up close, which a flat dye never manages. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Restraint is what separates this from most streetwear. There is no back print and no loud graphic, just the cut doing the work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Wear it over shorts in summer and joggers when it cools. The cut works either way.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and quality-checked before it ships. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731615551563,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731615584331,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731615617099,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731615649867,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Gold-Heather-Black-Hoodie.webp?v=1782683230"},{"product_id":"essentials-fog-fraternity-black-hoodie","title":"Essentials FOG Fraternity Black Hoodie","description":"\u003cp\u003eBlack is the most searched Essentials colour by a distance. It holds the rubberised logo at the sharpest contrast and goes with everything. Fraternity leans into Greek-letter styling and sticks to bolder shades, so it reads considerably louder than the State pieces. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Restraint is what separates this from most streetwear. There is no back print and no loud graphic, just the cut doing the work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eEvery piece is checked against the listing before it leaves us. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731615682635,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731615715403,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731615748171,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731615780939,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-FOG-Fraternity-Black-Hoodie.webp?v=1782683230"},{"product_id":"essentials-hoodie-black","title":"Essentials Hoodie Black","description":"\u003cp\u003eBlack is the most searched Essentials colour by a distance. It holds the rubberised logo at the sharpest contrast and goes with everything. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Stitching runs clean throughout and the fabric holds its shape rather than going limp after a season.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and quality-checked before it ships. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731615813707,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731615846475,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731615879243,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731615912011,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Black-Essentials-Hoodie.webp?v=1782683231"},{"product_id":"essentials-77-cream-hoodie","title":"Essentials 77 Cream Hoodie","description":"\u003cp\u003eCream is the warmest of the pale tones and looks considerably more expensive in person than in photographs. The 77 pieces shorten the 1977 reference without losing it, which makes them the quieter half of the signature line. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. This is the diffusion line rather than Fear of God main line, which is why the design language is shared but the price is not.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Wear it over shorts in summer and joggers when it cools. The cut works either way.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eEvery piece is checked against the listing before it leaves us. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731615944779,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731615977547,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731616010315,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731616043083,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-77-Cream-Hoodie.webp?v=1782683232"},{"product_id":"essentials-1977-black-hoodie","title":"Essentials 1977 Black Hoodie","description":"\u003cp\u003eBlack is the most searched Essentials colour by a distance. It holds the rubberised logo at the sharpest contrast and goes with everything. 1977 is Jerry Lorenzo's birth year, and putting it across the chest turned a personal detail into the line's signature graphic. It is the piece most people picture when they search for Essentials. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Stitching runs clean throughout and the fabric holds its shape rather than going limp after a season.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Wear it over shorts in summer and joggers when it cools. The cut works either way.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731616075851,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731616108619,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731616141387,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731616174155,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-1977-Black-Hoodie.webp?v=1782683232"},{"product_id":"essentials-1977-buttercream-hoodie","title":"Essentials 1977 Buttercream Hoodie","description":"\u003cp\u003eButtercream is one of the colours Essentials is best known for, warm enough to read as a neutral without being beige. 1977 is Jerry Lorenzo's birth year, and putting it across the chest turned a personal detail into the line's signature graphic. It is the piece most people picture when they search for Essentials. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Restraint is what separates this from most streetwear. There is no back print and no loud graphic, just the cut doing the work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731616206923,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731616239691,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731616272459,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731616305227,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-1977-Buttercream-Hoodie.webp?v=1782683233"},{"product_id":"essentials-1977-green-hoodie","title":"Essentials 1977 Green Hoodie","description":"\u003cp\u003eGreen sits at the outdoors end of the Essentials palette and works against every neutral in the line. 1977 is Jerry Lorenzo's birth year, and putting it across the chest turned a personal detail into the line's signature graphic. It is the piece most people picture when they search for Essentials. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. This is the diffusion line rather than Fear of God main line, which is why the design language is shared but the price is not.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731616337995,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731616370763,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731616403531,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731616436299,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-1977-Green-Hoodie.webp?v=1782683234"},{"product_id":"essentials-athletics-black-hoodie","title":"Essentials Athletics Black Hoodie","description":"\u003cp\u003eBlack is the most searched Essentials colour by a distance. It holds the rubberised logo at the sharpest contrast and goes with everything. Athletics runs a sportswear-styled logo and sits closer to gym kit than the rest of the range. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. The palette is the point: Essentials stays within a narrow band of muted tones, which is why pieces layer with each other so easily.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and quality-checked before it ships. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731616665675,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731616698443,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731616731211,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731616763979,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Athletics-Black-Hoodie.webp?v=1782683234"},{"product_id":"essentials-black-hoodie","title":"Essentials Black Hoodie","description":"\u003cp\u003eBlack is the most searched Essentials colour by a distance. It holds the rubberised logo at the sharpest contrast and goes with everything. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Restraint is what separates this from most streetwear. There is no back print and no loud graphic, just the cut doing the work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and quality-checked before it ships. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731617026123,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731617058891,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731617091659,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731617124427,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Black-Hoodie.webp?v=1782683235"},{"product_id":"essentials-brown-hoodie","title":"Essentials Brown Hoodie","description":"\u003cp\u003eBrown is one of the warmer neutrals and pairs unexpectedly well with cream and sand. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. This is the diffusion line rather than Fear of God main line, which is why the design language is shared but the price is not.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and quality-checked before it ships. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731617157195,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731617189963,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731617222731,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731617255499,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Brown-Hoodie.webp?v=1782683235"},{"product_id":"essentials-all-buttercream-hoodie","title":"Essentials All Buttercream Hoodie","description":"\u003cp\u003eButtercream is one of the colours Essentials is best known for, warm enough to read as a neutral without being beige. The All is its own piece within the Essentials range rather than a colourway of something else, so it turns up in smaller numbers. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. This is the diffusion line rather than Fear of God main line, which is why the design language is shared but the price is not.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731617288267,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731617321035,"sku":null,"price":95.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731617353803,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731617386571,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-All-Buttercream-Hoodie.webp?v=1782683236"},{"product_id":"essentials-cotton-blend-jersey-bean-green-hoodie","title":"Essentials Cotton-Blend Jersey Bean Green Hoodie","description":"\u003cp\u003eBean green is a muted, earthy green rather than a bright, which is why it works alongside the neutrals. The Cotton-Blend Jersey pieces use the lightest fabric Essentials makes, which is why they work indoors and through spring rather than only in deep winter. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. The palette is the point: Essentials stays within a narrow band of muted tones, which is why pieces layer with each other so easily.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and quality-checked before it ships. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731617419339,"sku":null,"price":101.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731617452107,"sku":null,"price":101.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731617484875,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731617517643,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Cotton-Blend-Jersey-Bean-Green-Hoodie.webp?v=1782683237"},{"product_id":"essentials-cotton-blend-jersey-grey-hoodie","title":"Essentials Cotton-Blend Jersey Grey Hoodie","description":"\u003cp\u003eGrey is the second most searched Essentials colour. Heather flecking shows the fleece texture properly and reads softer than black. The Cotton-Blend Jersey pieces use the lightest fabric Essentials makes, which is why they work indoors and through spring rather than only in deep winter. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. This is the diffusion line rather than Fear of God main line, which is why the design language is shared but the price is not.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Wear it over shorts in summer and joggers when it cools. The cut works either way.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eEvery piece is checked against the listing before it leaves us. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731617550411,"sku":null,"price":101.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731617583179,"sku":null,"price":101.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731617615947,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731617648715,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Cotton-Blend-Jersey-Grey-Hoodie.webp?v=1782683238"},{"product_id":"essentials-cotton-blend-jersey-yellow-hoodie","title":"Essentials Cotton-Blend Jersey Yellow Hoodie","description":"\u003cp\u003eYellow is a statement colour here, which is unusual for a brand built on restraint. The Cotton-Blend Jersey pieces use the lightest fabric Essentials makes, which is why they work indoors and through spring rather than only in deep winter. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Restraint is what separates this from most streetwear. There is no back print and no loud graphic, just the cut doing the work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eEvery piece is checked against the listing before it leaves us. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731617681483,"sku":null,"price":101.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731617714251,"sku":null,"price":101.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731617747019,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731617779787,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Cotton-Blend-Jersey-Yellow-Hoodie.webp?v=1782683239"},{"product_id":"essentials-embossed-relief-black-hoodie","title":"Essentials Embossed Relief Black Hoodie","description":"\u003cp\u003eBlack is the most searched Essentials colour by a distance. It holds the rubberised logo at the sharpest contrast and goes with everything. Embossed Relief presses the logo into the fabric rather than printing on top, so the branding reads by texture and shadow instead of contrast. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Restraint is what separates this from most streetwear. There is no back print and no loud graphic, just the cut doing the work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and quality-checked before it ships. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731617878091,"sku":null,"price":103.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731617910859,"sku":null,"price":103.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731617943627,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731617976395,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Embossed-Relief-Black-Hoodie.webp?v=1782683239"},{"product_id":"essentials-embossed-relief-grey-hoodie","title":"Essentials Embossed Relief Grey Hoodie","description":"\u003cp\u003eGrey is the second most searched Essentials colour. Heather flecking shows the fleece texture properly and reads softer than black. Embossed Relief presses the logo into the fabric rather than printing on top, so the branding reads by texture and shadow instead of contrast. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. This is the diffusion line rather than Fear of God main line, which is why the design language is shared but the price is not.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and quality-checked before it ships. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731618009163,"sku":null,"price":103.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731618041931,"sku":null,"price":103.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731618074699,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731618107467,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Embossed-Relief-Grey-Hoodie.webp?v=1782683239"},{"product_id":"essentials-embossed-relief-light-brown-hoodie","title":"Essentials Embossed Relief Light Brown Hoodie","description":"\u003cp\u003eLight brown sits between tan and taupe, warm without being loud. Embossed Relief presses the logo into the fabric rather than printing on top, so the branding reads by texture and shadow instead of contrast. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Stitching runs clean throughout and the fabric holds its shape rather than going limp after a season.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731618238539,"sku":null,"price":103.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731618271307,"sku":null,"price":103.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731618304075,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731618336843,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Embossed-Relief-Light-Brown-Hoodie.webp?v=1782683241"},{"product_id":"essentials-embossed-relief-white-hoodie","title":"Essentials Embossed Relief White Hoodie","description":"\u003cp\u003eWhite puts the logo at its highest contrast, so the branding reads clearly from across a room. Embossed Relief presses the logo into the fabric rather than printing on top, so the branding reads by texture and shadow instead of contrast. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Restraint is what separates this from most streetwear. There is no back print and no loud graphic, just the cut doing the work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eEvery piece is checked against the listing before it leaves us. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731618435147,"sku":null,"price":103.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731618467915,"sku":null,"price":103.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731618500683,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731618533451,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-Embossed-Relief-White-Hoodie.webp?v=1782683241"},{"product_id":"essentials-fog-fraternity-hoodie-crimson","title":"Essentials FOG Fraternity Hoodie Crimson","description":"\u003cp\u003eCrimson carries the most visual weight of any colour here, so keep the rest of the fit simple. Fraternity leans into Greek-letter styling and sticks to bolder shades, so it reads considerably louder than the State pieces. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Restraint is what separates this from most streetwear. There is no back print and no loud graphic, just the cut doing the work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Tonal layering is what makes Essentials look expensive: pair it with joggers a shade apart rather than matching exactly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731618566219,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731618598987,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731618631755,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731618664523,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-FOG-Fraternity-Hoodie-Crimson.webp?v=1782683241"},{"product_id":"essentials-fog-fraternity-purple-hoodie","title":"Essentials FOG Fraternity Purple Hoodie","description":"\u003cp\u003ePurple is among the least common shades Essentials runs, which is most of the appeal. Fraternity leans into Greek-letter styling and sticks to bolder shades, so it reads considerably louder than the State pieces. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. Stitching runs clean throughout and the fabric holds its shape rather than going limp after a season.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Wear it over shorts in summer and joggers when it cools. The cut works either way.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eEvery piece is checked against the listing before it leaves us. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731618697291,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731618730059,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731618762827,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731618795595,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-FOG-Fraternity-Purple-Hoodie.webp?v=1782683242"},{"product_id":"essentials-fog-state-black-hoodie","title":"Fear of God Essentials State Hoodie Black","description":"\u003cp\u003eThe Fear of God Essentials State Hoodie Black puts the State wordmark on black, which turns a collegiate reference into something closer to streetwear. Same hoodie as the grey, different job entirely.\u003c\/p\u003e\u003ch3\u003eWhat changes when you put it on black\u003c\/h3\u003e\u003cp\u003eOn grey the State lettering reads as team apparel. On black it reads as a graphic. Neither is better, but they suit different wardrobes. Take the black if the rest of what you own is dark and you want the lettering to stand out rather than blend in.\u003c\/p\u003e\u003ch3\u003eState or 1977\u003c\/h3\u003e\u003cp\u003eThe 1977 hoodies are the ones people recognise. The State pieces are quieter and less common, which is exactly why some buyers prefer them. If you already own a 1977 in black, this gives you a second black hoodie that does not look like the first.\u003c\/p\u003e\u003ch3\u003eFit and sizing\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBoxy oversized silhouette, cut wide through the chest\u003c\/li\u003e\n\u003cli\u003eDropped shoulder seams past the natural shoulder\u003c\/li\u003e\n\u003cli\u003eShort body with a thick ribbed hem\u003c\/li\u003e\n\u003cli\u003eUsual size for the intended fit, one down for something closer\u003c\/li\u003e\n\u003cli\u003eAvailable in S, M, L and XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWearing it\u003c\/h3\u003e\u003cp\u003eBlack on black with the lettering as the only break is the cleanest version. It also layers well under an open overshirt, because the wordmark sits high enough on the chest to stay visible.\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCold wash at 30 degrees, inside out, with darks\u003c\/li\u003e\n\u003cli\u003eHang dry, no tumble drying, to keep the print sharp\u003c\/li\u003e\n\u003cli\u003eNo fabric softener, which flattens the fleece\u003c\/li\u003e\n\u003cli\u003eFold for storage rather than hanging long term\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSourced from trusted suppliers and reviewed before dispatch. Free UK and worldwide delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731618828363,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731618861131,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731618893899,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731618926667,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-FOG-State-Black-Hoodie.webp?v=1782683242"},{"product_id":"essentials-fog-state-military-hoodie","title":"Essentials FOG State Military Hoodie","description":"\u003cp\u003eMilitary is a muted green-grey that reads more considered than a standard khaki. FOG State borrows American collegiate language with a clean block wordmark, and it is the more restrained of the two collegiate lines. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. This is the diffusion line rather than Fear of God main line, which is why the design language is shared but the price is not.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Wear it over shorts in summer and joggers when it cools. The cut works either way.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and quality-checked before it ships. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731618959435,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731618992203,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731619024971,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731619057739,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-FOG-State-Military-Hoodie.webp?v=1782683243"},{"product_id":"essentials-fog-state-olive-hoodie","title":"Essentials FOG State Olive Hoodie","description":"\u003cp\u003eOlive is the most wearable of the greens and one of the few colours that works year round. FOG State borrows American collegiate language with a clean block wordmark, and it is the more restrained of the two collegiate lines. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. The palette is the point: Essentials stays within a narrow band of muted tones, which is why pieces layer with each other so easily.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Wear it over shorts in summer and joggers when it cools. The cut works either way.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and quality-checked before it ships. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731619123275,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731619156043,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731619188811,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731619221579,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-FOG-State-Olive-Hoodie.webp?v=1782683243"},{"product_id":"essentials-fog-state-white-hoodie","title":"Essentials FOG State White Hoodie","description":"\u003cp\u003eWhite puts the logo at its highest contrast, so the branding reads clearly from across a room. FOG State borrows American collegiate language with a clean block wordmark, and it is the more restrained of the two collegiate lines. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. This is the diffusion line rather than Fear of God main line, which is why the design language is shared but the price is not.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit.\u003c\/strong\u003e Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling.\u003c\/strong\u003e Layer it under a coach jacket or wear it alone, which is how most people wear these.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare.\u003c\/strong\u003e Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.\u003c\/p\u003e\u003cp\u003eSourced from trusted suppliers and quality-checked before it ships. Free UK delivery on orders over £99.\u003c\/p\u003e","brand":"Essentials","offers":[{"title":"S","offer_id":42731619287115,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42731619319883,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42731619352651,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42731619385419,"sku":null,"price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/files\/Essentials-FOG-State-White-Hoodie.webp?v=1782683244"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/6847\/7003\/collections\/Essentials-1977-Black-Hoodie.webp?v=1785248038","url":"https:\/\/hypewarduk.com\/collections\/essentials-hoodies.oembed?page=5","provider":"HypeWard","version":"1.0","type":"link"}