Essentials 77 Cream Hoodie

Cream is the warmest of the pale tones and looks considerably more expensive in person than in photographs. The 77 pieces shorten the 1977 reference without losing it, which makes them the quieter half of the signature line. Heavyweight cotton fleece with a raised rubberised chest logo you can feel with a thumb, which is the detail counterfeits get wrong. This is the diffusion line rather than Fear of God main line, which is why the design language is shared but the price is not.

Fit. Cut oversized by design: wide body, dropped shoulders, slightly shorter length than the width suggests. Order your usual size for the intended look, or size down one for a closer fit.

Styling. Wear it over shorts in summer and joggers when it cools. The cut works either way.

Care. Wash cold at 30 degrees, inside out, and air dry. Heat lifts the rubberised logo at the edges and eventually cracks it, and there is no fixing it once it goes.

Every piece is checked against the listing before it leaves us. Free UK delivery on orders over £99.